Updated: Jun 8, 2021
Without a strategy, content is just stuff and the world has enough stuff.”~Arjun Basu
Content writing is an art and content writers are artists who fabricate a woven web of words over the world wide web. It is the salt for brands that helps them entice customers and serve the savoury business. However, in the era of digitalisation where all the information is online, some platforms misuse this power to deliver inaccurate or misleading information. This has led to some concrete and consolidated myths being formed around content writing which we will break today.
Content writing is widely about SEO
SEO is the acronym for search engine optimisation. It is a common implementation to increase the quality and quantity of trade on a website. But just making content searchable and not improving its quality is mere malpractice. It is the same as inviting an audience to a rock band show and forgetting to make arrangements to invite the band. People will soon lose their trustworthiness towards your work.
People have stopped reading
In contemporary times, buyers stop to read an article of a company and reviews to know in-depth about them rather than ads. This is an undeniable fact that more people are attracted to visuals but no concrete conclusion can be drawn from the same that people have stopped reading. An example to prove this point is the miraculous success of long-form content which is the secret of success for IBM and Chevrolet.
Compound words are amazeballs
Some of the common malpractices used by writers to make their content fancier are the use of highly complex metaphors, pretentious diction, use of operators, and use of meaningless words. In our opinion, such content would make a person sit up with a dictionary and people won't engage more on this, downgrading the readability.
More the content, more the outreach
Content writing is not just mere puffing of more and more content. Without any doubt, the quality of the content matters the most. Content writing is about creating an equilibrium between quality and consistency.
Content writing is not a secure employment
Content writing can make your dreams come true of working back at home sitting in pyjamas and caring for the family along. Although there are many fluctuations, yet this is still possible. A strong example of this is Chhavi Agarwal -a career blogger, freelance writer, and lawyer who earned 82,000 in one month as a new freelance writer.
Content writing fosters cribbing
It's wrong to believe this myth because there are so many effective measures like Copyscape and Article checker to prevent plagiarism.
Outcomes can be expected swiftly
"No matter how great the talent or efforts, some things just take time. You can't produce a baby in one month by getting nine women pregnant." ~Warren Buffet
You have to promote your initial freelancing work to be an online authority. Just never compromise on quality, network like crazy, and make your presence felt.
It is high time to cease the circulation of these myths which have since long been imprinted in the minds of people due to erroneous and inarticulate online content and the stubbornness of people to change their ideas. To be versatile in content writing one needs to be clear, compelling, concise, and consistent in content production.